Meet our Founder
Kelsey - My Story
You can love your life completely and still feel completely lost inside it. For me that loss started showing up in handfuls.
Nobody talks about that part.
With my first baby I knew I was putting myself last. Honestly? I was fine with it. Baby comes first. That felt right. I gave myself full permission to disappear for a while.
Second time around though? My body had a very different opinion. 😅
Turns out you can only ignore yourself for so long before everything you quietly pushed aside decides to show up uninvited. Loudly. All at once. Classic.
My hair was falling out. Totally normal postpartum stuff, I knew that. But when you already feel like "you" have "gone" ... when you look in the mirror and genuinely don't recognise the woman looking back at you... losing your hair stops being about hair.
It becomes a symbol. Another piece of yourself that feels taken.
And here's the wild part. From the outside? Life looked beautiful. Two gorgeous girls. Amazing support around me. I was smiling.
But depression can look so different when you see someone smiling.
The anxiety. The overthinking. The mental load that never switched off. I was burning out slowly and quietly and I just kept going. Because stopping felt selfish. Because I told myself that pushing through was what good mothers did.
I didn't want to bounce back. I hate that phrase honestly.
I wanted to bounce forward.
To find a new version of myself on the other side of this. To stop waiting for permission to exist again. To honour how far I had actually come rather than punishing myself for not being further ahead.
So I started small. A ritual. Something just mine. Ten minutes that belonged to nobody else.
And from that small, imperfect, very unglamorous beginning... Elevana was born.
Not as a brand. As a friend. The one I needed and couldn't find. 💛
More than a brand...
The Name Elevana
Elevana wasn't found in a dictionary.
She was created.
When I was searching for a name, I didn't want a brand. I wanted a friend ... a name. Someone warm. Someone feminine. Someone who wouldn't judge the mess, the tears, or the hair falling out... THE PROGRESS.
Not the marketing fluff or perfect glamorous models that didn't even use the products. I wanted real. She's better than that bullshit.
I wanted her to feel like a name. Not a label.
Elev to elevate. To lift. To rise.
The rest? I created it. Because she didn't exist yet.
That soft, feminine ending. The way it sounds when you say it out loud. Elevana. Like a woman you'd want in your corner. Like a friend who shows up with warmth, not perfection.
She's not a beauty brand trying to sell you unrealistic expectations.
She's the friend who says...
"You're allowed to take up space. You're allowed to tend to yourself. You're allowed to glow through what you grow through."
Elevana. Grow stronger. Feel softer. Shine brighter. 🌿
Made for...
Every woman in her messy season
My story started with postpartum. But Elevana was never meant to stop there.
Because the truth is, life brings us all seasons that test us. Seasons where we pour everything outward and forget to save anything for ourselves. Seasons where we look in the mirror and wonder where we went.
Elevana is here for all of them.
For the new mum finding her feet
For the woman navigating perimenopause and all its changes
For the one burnt out and running on empty
For the woman recovering after surgery, giving her body the gentleness it deserves
For the one carrying stress so quietly nobody even knows
For every woman in a season that is messy, hard, or simply in between
You don't have to have it together to deserve care.
Wherever you are in your journey, Elevana is your friend in the in between. Warm, honest, and always in your corner.
