{"product_id":"smoothing-serum","title":"The Smoothing Serum","description":"\u003cp\u003e\u003cstrong\u003eSmooths \u0026amp; softens. The last step that makes it all sit right.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrizz and flyaways have a way of undoing a good hair day. The Smoothing Serum is the finishing step that stops that. A lightweight anti-frizz hair serum that smooths the surface of the strand the moment it goes on, then keeps the length soft and sleek through the day, without the greasy weight most oils leave behind.\u003c\/p\u003e\n\u003cp\u003eThree plant proteins, corn, wheat and soy, work into the strand to strengthen and smooth, while niacinamide and Pro-Vitamin B5, the same family of actives you'll know from across the Elevana range, condition and support the hair fibre. Iris root and vitamin E round it out for softness and everyday protection.\u003c\/p\u003e\n\u003cp\u003eFrizzy, flyaway-prone or just craving a sleeker finish, a little goes a long way. Smooth it in before you head out the door, or the night before.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll like it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths frizz and flyaways, lightweight slip with no greasy weight\u003c\/li\u003e\n\u003cli\u003eStrengthens as it smooths, triple plant protein of corn, wheat and soy\u003c\/li\u003e\n\u003cli\u003eConditions and supports, niacinamide and Pro-Vitamin B5\u003c\/li\u003e\n\u003cli\u003eSoft, sleek finish, iris root and vitamin E carry it through the day\u003c\/li\u003e\n\u003cli\u003eDay or night, a daytime finishing step, or worked through before bed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriple Plant Protein\u003c\/strong\u003e (Hydrolyzed Corn, Wheat \u0026amp; Soy Protein), smooths and reinforces the strand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e (Vitamin B3), conditions and supports the hair fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e (Panthenol), hydration and strength, the active that carries across the Elevana range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIris Root Extract\u003c\/strong\u003e, conditioning botanical for a soft, sleek finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopheryl Acetate), antioxidant protection against everyday stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight smoothing complex\u003c\/strong\u003e (Dimethicone and fine emollients), flattens frizz and flyaways for instant slip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSmooth a small amount through damp or dry hair, from mid-length to ends, then comb through. No need to rinse. Use it as your finishing step, after conditioning, or work a little through before bed for an overnight smooth.\u003c\/p\u003e\n\u003ch3\u003eFull ingredient list\u003c\/h3\u003e\n\u003cp\u003eAqua, Dimethicone, Glycerin, Niacinamide, Isopropyl Myristate, Hydroxyacetophenone, 1,2-Hexanediol, Panthenol, Polyacrylamide, Cetearyl Olivate, Sorbitan Olivate, Tocopheryl Acetate, Parfum, C13-14 Isoparaffin, Polyacrylate Crosspolymer-6, Laureth-7, Iris Florentina Root Extract, Butylene Glycol, CI 19140, [colourant, INCI to be confirmed], Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Phenoxyethanol.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eContains wheat and soy derivatives. Not suitable for those with wheat or soy allergies.\u003c\/em\u003e\u003c\/p\u003e","brand":"Elevana","offers":[{"title":"Default Title","offer_id":48855664558305,"sku":"ELV-DFS-100","price":74.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/0364\/9761\/files\/Untitleddesign-2026-09-03T165934.773.png?v=1788411594","url":"https:\/\/elevana.co.nz\/products\/smoothing-serum","provider":"Elevana","version":"1.0","type":"link"}